Dagrofa
Dagrofa
Sharpening Loyalty for Dagrofa's Customers
Services
- Strategy
- Data Flows
- Tech Setup
- Data Governance

At NoA Ignite, we’ve had the privilege of partnering with Dagrofa over the past few years to help them ignite growth through improved loyalty concepts and user experience within their digital products. This resulted in two distinct customer loyalty apps, available in app stores across Apple and Android devices.

Designing distinct experiences, for distinct shopping
Challenge
With a human insights approach we helped Dagrofa better understand their shoppers’ unique expectations at Meny and Min Købmand. Recognizing that the Dagrofa brands needed different strategies, we collaborated closely with Dagrofa to analyze and evaluate loyalty systems, ultimately landing on Talon.one as the foundation for their loyalty transformation, which we then helped implement and anchor in their existing IT-architecture.
Separate setups for different loyalty solutions
Solution
The solution was a Loyalty setup, that accounted for the different experiences, that Dagrofa wanted to present for different brands. With this, Dagrofa, in collaboration with Mustache and NoA, can now can provide customers with two distinct apps that deliver personalized loyalty experiences tailored to each individual brand’s audiences. Whether it’s the premium, curated experience shoppers expect from Meny or the local, convenient charm of Min Købmand, these apps improve the shopping experience, and offers bespoke discounts and free gifts at each location.
Loyalty Benefits in the Hand of the Customers
Results
On launch, the apps were advertised in stores across DK, and were downloaded by shoppers for both brands in significant numbers. The benefits of the loyalty programs has meant that the apps have become part of the shopping experience of both Meny and min Købmand, and users are repetitively checking up, and using their discounts for their day-to-day grocery shopping needs. By aligning loyalty programs with customer expectations, Dagrofa is taking a big step in strengthening brand-customer relationships—and we’re proud to have been part of the journey.
