Capture One

Capture One

Empowering next level of digital growth

  • Services

    • Digital Strategy
    • Customer Acquisition
    • Customer Modelling

  • Technologies

    • Google Analytics
    • PowerBI
    • Umbraco
    • Fastspring
    • VWO
    • Drip

We helped Capture One drive digital growth by optimizing their MarTech stack and automating key processes, resulting in better insights and streamlined marketing.

A need for automated, scalable marketing

Challenge

Capture One, a leading provider of software solutions for professional photographers, faced the imperative of boosting leads and sales through digital channels to align with ambitious growth targets. To achieve this, Capture One recognized the need to establish robust, scalable, and automated processes to power the full digital funnel.

Adapt people, processes, and platforms to construct a custom growth engine

Solution

NoA initiated a dedicated task force to drive Capture One’s digital growth, temporarily filling critical digital roles within the organization.


Central to our strategy was constructing a tailored growth engine for Capture One to optimize the entire digital customer journey. This involved refining the digital tech stack, deploying targeted channel strategies, automating channel communications, and enhancing decision-making capabilities through streamlined analytics. Throughout this process, we collaborated closely with Capture One’s existing team to ensure seamless implementation and foster internal ownership of the initiatives.

Improved insights and streamlined marketing operations

Results

Data & Analytics:

  • Enhanced web data collection and data warehouse.
  • Implemented growth analytics dashboards to provide actionable insights.

Customer lifecycles & CRM:

  • Introduced comprehensive customer lifecycle management strategy.
  • Automated lead-gen email workflows to improve efficiency.
  • Implemented targeted promotional email strategy.

Martech optimization:

  • Established robust testing framework across channels.
  • Developed customer scoring & churn prediction models.
  • Optimized marketing automation platform processes to drive efficiency and effectiveness.