Making an abstract future tangible
P+’s goal is to ensure an optimal pension coverage for their members and wish to retain their members’ satisfaction and loyalty. In this regard, P+ has a clear goal to improve the way they can interact and communicate with their members digitally. Our main insight into the human condition when it comes to pension is that we are ‘future blind’. We can’t relate more than 5 years into the future. Also, we always prioritise what’s right in front of us. Therefore, relating to pension and retirement is very difficult.
The new member portal is a key tool in the relationship P+ has with its members. For many members, it might be the only interaction they have with P+ over many years. Hence, the solution needs to give members a clear, understandable and actionable overview: 1. Let members understand their pension and incurrence situation in all life stages 2. Help them evaluate this situation: Am I setting enough aside etc. 3. Empower them to take action if they need to 4. Give them peace of mind that everything is in order
NoA Ignite and P+ are working closely across multiple simultaneous tracks to continuously improve and develop the portal for all members in P+.