Helping you shop smarter and watch your bonus grow
COOP
The Challenge
Coop started their transformation from an analog member organization to a digital frontrunner more than 5 years ago and are constantly innovating on their app which caters not only for their own 1,8 million users but now also to other retailers globally that want to increase customer loyalty and boost repeat purchases from their customers.
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The Solution
Coop started their transformation from an analog member organization to a digital frontrunner more than 5 years ago and are constantly innovating on their app which caters not only for their own 1,8 million users but now also to other retailers globally that want to increase customer loyalty and boost repeat purchases from their customers.
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The Result
Today, the Coop app has more than 1.8 million users equivalent to 25% of all Danish households turning Coop into a true digital frontrunner in their industry.
1.8M members
40% digital users
35% Active daily
10% cut in media spend
29 points higher NPS
50% higher frequency among shoppers with the app than others
Winner of E-handelsprisen in the category “Best app” in 2019
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